ACTION Conference 2017

November 18th, 2017

The Ron Joyce Centre

Burlington, ON

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about

About ACTION

ACTION is an initiative spearheaded to develop entrepreneurial capabilities and attitudes within a diverse audience. We will provide a framework to venture creation that will allow individuals, regardless of their discipline, to leverage what they have learned through work and education, generate ideas, and scale their solutions. While ACTION is focused on technology commercialization, it is by no means limited to it. True innovation is not sequestered, and often the ideas with the greatest impact are cross- disciplinary in nature. It is our hope to bring a wide variety of people together, have them make connections, and inspire them to go out and disrupt the status quo.

The Sessions

Prospective interactive, hands-on workshops for this year's conference

  • Accessing Angel Capital in Canada
  • Bootstrapping Your Venture
  • Building an Effective Sales Team
  • Building and Leveraging Your Social Capital
  • Conducting Effective Market Research: Getting Insights, Not Numbers
  • Creating a Learning Culture Within Your Company
  • Customer Acquisition and Growth
  • Customer Discovery and Validation
  • Data Driven Marketing
  • Design Thinking in the Real World
  • Developing and Evaluating Your Ideas
  • Effective Networking Techniques and Strategies
  • Experimental Design and Patents
  • Finding and Nurturing Technical Talent
  • First Year Fundamentals: Startups 101
  • Founder Ownership: Getting it Right and Avoiding the Headaches
  • Get Inside Your Customers' Heads: Developing a Value Proposition that Really Connects
  • Getting Your Go-To-Market Strategy Right
  • Leveraging Government Funding Sources
  • Navigating and Forging Partnerships
  • Power and Influence Dynamics
  • Practical Intellectual Property
  • Pricing Your Product or Service
  • Qualitative Selling: Using Diagnostic Tools to Develop Buyers' Journeys
  • Preparing for Investors: Due Diligence for Entrepreneurs
  • Sales: The Art of Hustling
  • Scaling in Leadership as a Founder (So You Don't Become Obsolete)
  • Scaling Your Business
  • Segmenting Your Customers
  • Sourcing, Developing, and Growing Talent
  • Tax Considerations for Entrepreneurs
  • The Ins-and-Outs of Venture Capital: An International Perspective
  • The Startup Pitch: A Proven Formula to Win Funding
  • Understanding Debt and Alternative Financing Strategies as an Entrepreneur
  • Venture Valuation

The Agenda

Prospective Timetable for the conference

  • 8:00 am

    Breakfast and Registration Check-In

  • 8:50 am

    Opening Remarks

  • 9:00 am

    Opening Keynote Address (Auditorium)

  • 10:10 am

    Experiential Breakout Session 1

  • 11:10 am

    Mid-Morning Stretch and Refreshments

  • 11:30 am

    Experiential Breakout Session 2

  • 12:30 pm

    Networking Lunch

  • 2:00 pm

    Experiential Breakout Session 3

  • 3:00 pm

    Nutrition Break

  • 3:20 pm

    Experiential Breakout Session 4

  • 4:30 pm

    Closing Keynote Address (Auditorium)

  • 6:30 pm

    Downtown Meetup and Party

The Speakers

Confirmed experts so far. Please check back as we continue to finalize our speaker line-up.

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Gerard Buckley

CEO and Founding Partner at Jaguar Capital Inc.

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Michelle Caers

Founders and CEO at DesignedUX

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Carol Chong

Director at Sklar Wilton & Associates

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Mustafa Dossajee

Partner at SB Partners LLP

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Steli Efti

CEO at Close.io

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Peter Evans

Co-Founder and CEO at Expertfile

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Randall Fahey

Founder and Principal at DSP Communications

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Claude Gauthier

CTO and Co-Founder at OmniPhy

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Randall Howard

General Partner at VERDEXUS

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Michael Kelly

Managing Director at Global Affinity Partners

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Volker Kuebler

COO at Linkapedia and Executive Advisor

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Steve Leach

Partner at Ridout & Maybee LLP

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Chris Lipp

Co-Founder and Instructor at SpeakValue

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Charles Mire

CEO and Co-Founder at Structur3D Printing

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Ron Neumann

Founder and CEO at Vistashift

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Donald Steiny

Principal at Steiny Consulting

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Gerald Weiner

CEO of Landmark Canada

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William Zhou

Co-Founder and CEO at Chalk.com

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Pricing

Flexible pricing for your learning needs

What the registration fee includes:

  • All-star speaker and facilitator line-up from across Canada and Silicon Valley
  • Hands-on, experiential learning sessions on practical startup skills
  • Breakfast, networking breaks, and lunch
  • Networking and mentorship opportunities with industry leaders and fellow attendees
  • Shuttle service from McMaster University and surrounding GO Stations (Hamilton, Burlington, Appleby)
  • On-site parking
  • Access to conference materials (even those of sessions you did not attend)
  • Access to the ACTION Alumni network
  • Access to Startup Exhibitor Space

Student

$149.95/ Per Ticket

Startup

$249.95/ Per Ticket

Professional

$499.95/ Per Ticket

"The ACTION conference was a great opportunity to network with industry leaders in Ontario. I especially enjoyed the speakers who described their unique paths to success. ACTION really opened my eyes and provided me with entrepreneurial skills to approach the many opportunities to innovate within my field of medicine. This conference was a great experience, and I am looking forward to participating again next year!"

Ilya Mukovozov, MD-PhD Candidate at University of Toronto

The hardest things to learn are the things you don't even know you're oblivious to. Action taught me a lot, but there is one thing I can say topped the rest. For me, I found that I didn't understand the true value of Networking. Everyone tells you how important it is, and ok, so you spend some time here and there working on it. But you don't really get why people say Networking is important until you meet the right person, and that connection leads to something huge. Then you understand why people say Networking is important. I met the right people at Action, and everything changed after that.

Jonah Tassie, CEO and Co-Founder at Grand River Business Intelligence

“Every once in a while you’ll have an experience that is able to expand the very framework which constructs your view on how to approach your future aspirations. Today’s conference was undoubtedly one of such experiences. From the well-assembled keynotes and workshops to the wide range of networking opportunities, I’d have to say that this was one of my favourite experiences of this year. I leave here today with something far greater than a collection of useful bits of knowledge - I leave with a sharper focus on my goals and useful resources for my journey as an entrepreneur.”

Matt Bury, Senior Executive Secretary at Local 216

Conference Venue

The Ron Joyce Centre

4350 South Service Road, Burlington, ON L7L 5R8, Canada.

1-905-525-9140.

The Organizers

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Nikolaus Jewell

Conference Chairperson

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Andrew Scullion

Web and Engineering

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Lis Melo

Operations and Events Team

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Laura Pravato

Operations and Events Team

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Krish Khurana

Operations and Events Team

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Jonsson Liu

Marketing and Sales Team

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Sherry Yang

Marketing and Sales Team

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Daniel Celeste

Marketing and Sales Team

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Jacob Morris

Audio Video Production Team

FAQ

Common questions and answers about the conference

Hotels

Recommended hotels for stay during the conference

hotel

Quality Hotel Burlington

$95/night

Special rate for ACTION Conference. Traditional or Executive rooms with shuttle to and from the conference. Limited number of rooms are available.

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hotel

Holiday Inn Burlington Hotel

$122/night

Hotel rooms start at $117 per night. This hotel is easily accessible via the highway and is conveniently located close to the conference venue.

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Meet Gerard Buckley

Gerard has been working in the financial industry for over 32 years, helping companies strategically plan for accelerated levels of growth at Scotia Capital, Maple Leaf Angels, and Jaguar Capital where he is now Managing Director. Gerard is a Certified Management Consultant, leads a management consulting practice with mandates focused on growth in entrepreneurial companies, and is an expert in structuring companies to access financing by employing governance, financial management, and funding strategies. Gerard has worked on Merger & Acquisition teams transacting over $10 billion of deal flow in his career.

As an experienced investor and a member of Angel Investment Networks, he understands the process of investment in growth private companies and advises CEO’s on how to prepare for it. Gerard is Past - Chairperson of Maple Leaf Angels Corporation where he successfully set the strategic direction and grew the organization over four years, and in 2015 was named Angel Investor of the Year. He was also the Entrepreneur-in-Resident at INcubes, an internet accelerator based in Toronto. He served as a member on the Small and Medium Enterprise Committee of The Ontario Securities Commission and has served on the board of an Exempt Market Dealer and a TSX.V Public Company. Gerard is currently Lead Director and founder of The General Partner of MLA48LP an angel invested fund. He has a passion for helping young entrepreneurs prepare their companies for scale.

Gerard has built a solid reputation in corporate development as a ‘thought leader’ and provider of practical and usable governance and structuring advice for entrepreneurs. He speaks frequently on subjects related to Governance, Angel Investment, Growth Financing, Entrepreneurialism, and Corporate Social Responsibility. Gerard has extensive experience working with Advisory Boards and Boards of Directors. In addition to chairing Boards of Directors, he has chaired Audit, Compensation, and Governance & Finance Committees and led Strategic Planning initiatives. He has written and implemented Audit Committee Charters, Whistle Blower, Conflict of Interest, Investment, and Risk Management Policies. Gerard as a practitioner in Capital Markets, worked with fortune 500 companies advising them on the management of complex financial and investment risk. As an industry expert, he is an Investment Committee Member of the Endowment Funds of a Canadian University. Gerard is a Fellow of the Institute of Canadian Bankers and was awarded their Gold Medal for Academic Excellence. He is also a member and an Institute-Certified Director of the Institute of Corporate Directors and a graduate of University of Toronto’s Directors Education Program.

Gerard has a history of serving youth and educational charities through organizations such as The Army Cadet League of Canada – Founder of Community Scholarship Program and Board Director and Developing Scholars as Board Director – providing scholarships for students in Guatemala. His passion and work with youth has earned Gerard the Queens Golden Jubilee Medal and various other awards.

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Meet Michelle Caers

Michelle is the founder and CEO of DesignedUX, where she works with start-ups and organizations to design and create exceptional products and experiences. Her company has built custom solutions for Fortune 500 companies, worked with higher education institutions in enterprise software and international marketing, built MVP's for start-ups and provided winning 'go to market' strategies to earn their first customers.

She frequently speaks at technology, customer experience and education conferences and advises a number of start-ups on customer acquisition and product strategy. She is also a Mentor for The Next36, Canada's Entrepreneurial Leadership Initiative.

She is an entrepreneur that is passionate about innovative technology and education. She has over 20 years professional experience in education and technology where she has led teams in five successful start-up companies at various stages of growth.

Previously, she was the Chief Customer Officer for Savvica, an online marketing company focused on international education. As a member of the founding team of this venture capital backed start-up, she built a global customer base from the ground up to over 260 higher education customers. Additionally she helped grow their flagship product, LearnHub, to be the #1 Education site in the world's largest student market with over 20 million visitors annually.

She has also led business development and sales for a corporate training and development company, Prospero Learning Solutions acquired by GP Strategies Corporation (NYSE: GPX), Desire2Learn (D2L) a leading provider of enterprise eLearning solutions, and Wilder & Associates, a pioneering start-up in website design services, that spun off a sister company, Synergy Networx that specializes in software for alternative asset management and financial services.

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Meet Mustafa Dossajee

Mustafa Dossajee loves his job as a CPA and Partner. Working with business owners and entrepreneurs is a rewarding experience. “Entrepreneurs are very busy people. They are usually so focused on growing their company, they benefit from having someone like me to help keep on top of their money while they work on their business. Setting up the company in the most tax efficient manner, preparing financial projections and being an invaluable ally when they are looking for financing can be key to their growth. I watch their financial back, so to speak.”

Clients who work with Mustafa can attest to his commitment to exceed expectations. He consistently addresses client needs and resolves business challenges by analyzing all possible scenarios providing recommendations specific to individual circumstances.

“The industry we operate in is very dynamic, and accounting standards are changing almost daily,” continues Mustafa. "I enjoy the constant challenge of staying current. I also find it rewarding that my clients count on me to deliver results. Their trust means that I am upholding the integrity of my profession and contributing to their success."Mustafa is an active soccer player and enjoys long bike rides during the warmer seasons. He loves spending time at home with family and has an avid interest in renovating.

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Meet Steli Efti

Steli is CEO and Co-Founder of Close.io, a platform that makes calls, sends emails, and conveniently tracks all activity, and ElasticSales, where he helps thousands of startups success in scaling their sales efforts. He is an alumni of Y Combinator. His company has received funding from Spark Capital, SV Angel, Start Fund, and Omidyar Networks, as well as several notable angel investors.

Steli has helped more than 200 venture-backed startups to build and scale their sales processes. He has closed thousands of deals worth tens of millions of dollars and trained thousands of founders, sales directors and sales reps how to create predictable revenue. Proving that he knows how to negotiate and knows how to help others win the startup sales game.

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Meet Randall Fahey

Randall is a seasoned technology executive with a unique combination of business acumen and deep technical expertise.

He has held executive leadership positions in multiple venture-funded start-ups, as well as established industry leaders. Through his consulting firm DSP & Wireless Communications, Randall has advised and helped more than two dozen companies over the past 15 years. While he thrives on the energy and excitement of an early stage start-up, I am equally comfortable in a corporate environment.

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Meet Claude Gauthier

Claude Gauthier was born in Toronto, Canada in 1973. He received MS and PhD degrees in electrical engineering from the University of Michigan, Ann Arbor in 1997 and 1999, respectively. Following his studies, Dr. Gauthier began his career working for relatively large technology companies, such as Sun Microsystems, ATI Graphics, and Advanced Micro Devices.

In time, Claude found his passion in the entrepreneurial culture of start-ups of Silicon Valley, and he went on to work in several small start-ups before finally founding his own in 2012. Dr. Gauthier is currently the Chief Technology Officer and Co-Founder of OmniPhy, a specialty semiconductor company that designs intellectual property for many applications, including automotive, consumer, and industrial. The company was funded completely by customers, with no outside investment.

Dr. Gauthier also has 12 publications and holds over 80 issued US Patents.

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Meet Randall Howard

As a prolific serial technology CEO, investor, and philanthropist, Randall is committed to building world-leading high growth technology organizations through the “Venture 2.0” boutique VERDEXUS. The firm has a global portfolio of business-to-business, “Enterprise 2.0” companies in which he helps drive strategic execution as founding General Partner.

Currently, Randall is the General Partner at Verdexus, a transatlantic strategic advisory firm, primarily delivering their "Venture 2.0" hands-on investment playbook to early and mid-stage companies within Canada and Europe. Prior to 2001, he was a founder and CEO of MKS, a global lead in application lifecycle management solutions, which was sold in 2011 to Parametric Technology Corporation for $304 million.

He is passionate about building a globally competitive tech ecosystem locally and has helped grow the Golden Triangle AngelNet by driving its selection process such that over 40 transactions were completed from inception in 2009.

Finally, Randall have a passion for transformation and growth in the world of Social Enterprises and believes that a new crop of "Social Innovation" can truly change the world. In that regard, He has been Director since the founding of Innovation Guelph, the Board Chair of Centre Wellington Community Foundation, and the Director and Treasurer of Roseneath Theatre. In late 2013, he was invited to the “Group of Seven” by Governor General David Johnston to assist in nation building around Canada’s 150th birthday in 2017.

He brings long experience as a corporate director with strong knowledge of governance, strategic risk assessment, and financial literacy.

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Meet Michael Kelly

Michael’s experience includes venture capital, banking, consulting, and managing technology and financial services industries worldwide, including Europe and China. After more than 15 years abroad, he now resides in the San Francisco Bay area.

Michael currently consults with early stage companies in the US and Europe with his own advisory group Global Affinity Partners, and as an official advisor/mentor with the German Silicon Valley Accelerator. He was previously President and CEO of ViaLogy plc, a spin-off of Jet Propulsion Laboratory. Michael later served on the board as chairman of the audit committee.

Prior to ViaLogy, Michael co-founded and was Managing Partner of First Ventury AG, a venture capital firm in Heidelberg. He was previously a co-founder and CFO for N4FX.com, a start-up in Internet customer retention solutions. Michael also served as Managing Director of Financial Proformas Inc., a risk management software firm, where he oversaw software development for risk analysis, and later participated in selling the company to Moodys. He also served as CEO of American Express Bank GmbH in Frankfurt, Germany. In addition, Michael held senior management positions with Commerzbank and Deutsche Bank in the US and Germany.

As a consultant, Michael has engaged in financial advisory services for raising debt and equity, as well as corporate restructuring and privatization. He has advised the Asian Development Bank in Beijing, China, a Baltic and European investment fund in Russia, and guided the privatization of a Hungarian brewery. As a KPMG consultant, he served a year in Tallinn, Estonia as USAID Chief of Party where he led a team that privatized over 100 state-owned enterprises.

Michael holds a BA and an MBA from the University of Southern California. He has also completed programs at the Monterey Institute of Foreign Studies and the Institut zur Forshung der UdSSR in Munich, Germany. Michael has passed the CPA examination, and is fluent in German.

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Meet Volker Kuebler

Volker is an internationally well-connected senior business professional with extensive experience in developing, implementing, and leading global business functions and strategies. He has been advising a range of firms from technology start-ups to well established corporations. A successful path in the entrepreneurial arena and with multi-national companies in different industries allows him to see the big picture and to analyze and apply innovative concepts in the public and the private sector. He developed and implemented international market strategies as co-founder, with special focus on China and emerging markets. Volker currently is the COO of a technology start up in the AI field.

During his professional career Volker has lived and worked in Asia, the U.S., and Europe, and has excellent ties to most other parts of the world. He is culturally well versed and speaks five languages. As former Olympic level gymnastics and current World Masters Diving champion, he is an extreme sports enthusiast, including mountaineering and scuba diving. Volker holds a MBA of the University of Chicago and a PhD from University of Heidelberg in social sciences. His publications include, “Market Entry Strategies for Data-Mining Firms into Chinese Markets" and "Crisis in the Middle East and Political Challenges". He has been invited guest-lecturer and expert on leadership strategies in developing markets at top tier universities and institutions.

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Meet Steven Leach

Steve Leach is a Partner in one of Canada’s most storied patent firms, Ridout & Maybee LLP, which dates back to 1893. Steve’s practise largely services small and medium export-focused manufacturing businesses in Peel, Halton, and Hamilton and includes patent and trademark prosecution and related licensing and litigation. He has been involved in numerous charities and service clubs over the years, is the current chair of the Queen’s Chemistry Innovation Council, and is part of a team in the early stages of starting-up Techlink Innovation Exchange, a non-profit focused towards the adoption of external IP by existing companies.

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Meet Chris Lipp

Chris Lipp coaches executives worldwide and works locally with both the Stanford Graduate School of Business and Santa Clara University's Leavey School of Business. He regularly trains millennials from all backgrounds, including business managers, engineers, marketers, and salespersons.

With a master’s degree in Social Psychology, Chris founded and leads a persuasion program on Stanford campus, Stanford Leaders in Communication. His work is based on case studies of success and backed by research in persuasion. This work will appear in his forthcoming book, Be Heard: Why People Listen to You or Not.

Chris also authored The Startup Pitch: A Proven Formula to Win Funding. His methodology for pitching startups is used regularly by the Stanford Graduate School of Business and has contributed to raising several millions of dollars in the last year alone.

Prior to instructing communication, Chris held a position in international business management where he managed over $100 million in annual revenue. He further holds a B.S. Electrical Engineering and Computer Science from UC Berkeley, and he is an awarded public speaker.

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Meet Charles Mire

Charles is originally from Texas, where he worked as a backend Unix developer for about 10 years before deciding to switch tracks to become a scientist. He went on to pursue a MSc in applied physics from the University of Texas and then obtained a PhD in chemistry from the University of Wollongong in Australia.

After completing his PhD, Charles and his family immigrated to Canada. They fortunately settled in the Kitchener-Waterloo area, where Charles connected with the local startup scene. After a few years of extensive networking and working at a number of local startup companies, he took the plunge and launched Structur3D Printing in 2013. Since then, the company has graduated Communitech’s HYPERDRIVE Accelerator program, successfully launched a kickstarter campaign, and sold hundreds of its Discov3ry extruders worldwide.

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Meet Ron Neumann

Ron Neumann is the founder and CEO of VistaShift®, a marketing automation software company that empowers teams to create marketing messages and strategies that work. VistaShift turns your team into the Marketing Consultant you wish you could afford.

As a serial entrepreneur, Ron has learned the key characteristics needed to win in today’s fast-changing world. Stepping outside his natural pattern of thinking through the application of Perspective Dynamics, Ron developed the ability to uncover valuable insights he leveraged in starting ten successful ventures, three of which were subsequently sold to Blackberry, Oracle, and Google. With a passion for sharing his methodology, VistaShift’s patented three step process helps organizations leverage perspective taking to solve the challenge of increasing sales.

Prior to VistaShift, Ron has more than 30 years’ experience in executive positions of President, CEO, and Board Member at the front lines of growing technology companies in Waterloo, Ontario. Ron leveraged his successful entrepreneurial experience to help launch Innovation Factory, Hamilton’s first Regional Innovation Centre. As Executive Director, Ron’s team was instrumental in setting the foundation that helped transform a former steel town community into one of innovation and entrepreneurship.

As an energetic and animated Speaker, Ron highlights the power of perspectives in an interactive and participative approach. He demonstrates how everyone can realize unique insights and put them into action to achieve success.

Ron Neumann is from Brantford, Ontario, has resided in Hamilton for more than 25 years, and now lives in Penetanguishe, Ontario. He has a Bachelor of Applied Science in Systems Design Engineering from the University of Waterloo, is a Founder and former Board Member of Angel One Network, and is an active Angel Investor.

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Meet Donald Steiny

Donald started writing software writing a natural language parser when he was a linguistics student at UC Santa Cruz. He moved on to writing software for Hewlett-Packard, Bell Laboratories, AG Communication, Sun Microsystems, and other well-known companies as well as commercial software that was widely used by data centers. He started a Web business in 1994 and from that moved into the general area of business. He joined angel groups and started helping companies with business plans and presenting to investors. He learned about companies moving to the US by working on a project for TEKES helping Finnish companies come to the United States. He is a member of the Venture Capital and Private Equity Roundtable. He has seen over a thousand pitches and sees at least six a month right now. He is part of a research project at Stanford called “the Silicon Valley Network Analysis Project,” and has published papers and portions of books and social networks. He has been a speaker on innovation, Silicon Valley, business, start-up financing, and social networks throughout the US, in Finland, and in Austria and has taught classes at the University of Oulu, UC Santa Cruz Extension, UCB Extension, SJ State Professional Development, and at Stanford. He has a BA in linguistics from UC Santa Cruz, an MS in Information Systems from University of Oulu and has been a visiting scholar in sociology for 3 quarters at Stanford University.

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Meet Gerald Weiner

Gerald Weiner, in 1971, founded a national company to work exclusively with the middle and high-risk self-employed. This company became PennCorp Life Insurance Company and was purchased by La Capitale Financial Services in 2004. From a chance meeting on an international flight, Gerald took over the Canadian responsibility for Save the Children Canada and helped them become financially solvent. In 2005, he helped develop eLogic Learning and in 2006 founded Landmark ASP Solutions. Both companies are successful LMS or compliancy management systems (CMS) companies. Landmark Canada was founded in 2006 to again serve the needs of the middle to high-risk self-employed across Canada. Baby Brands International was founded in 2012 and has become the largest distributor of free baby gift bags to approximately 300,000 new mothers across Canada. Jerry, as he likes to be called, continues to work as CEO of all of his companies. Through his foundation, he developed Tolerance Week in 2004 (www.toleranceweek.com) and for 27 consecutive years, he has held a large fundraiser for the Boy's Club, which has raised over $4.5 million. Jerry believes in maintaining harmony with mind, body, and spirit and works out for approximately two hours every morning. He strives to be in his US or Canadian office by 7 a.m. "Having purpose and passion is what keeps any entrepreneur moving forward and having fun."

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Meet William Zhou

William Zhou is the co-founder and CEO of Chalk.com, a K-12 education software company. Zhou founded Chalk.com to create a productivity suite for K-12 teachers to pursue the bigger challenge of changing education. Chalk.com was designed with the teacher in mind and helps to solve the problems of lesson planning, assessment, and collaboration. Today, Chalk.com is used in over 20,000 schools and it is empowering teachers to focus on what matters most — their students. Chalk.com recently partnered up with Blackboard.com, allowing the SaaS to impact an even wider audience.

Zhou has been passionate about entrepreneurship from a young age, founding his first company in high school. He launched his first Internet business in 2010, which he sold at the age 18 during his first year of computer science at the University of Waterloo. Later on, while attending UW, Zhou developed Chalk.com at Velocity, the University of Waterloo start-up incubator. Recently, William has also been named in the Forbes 30 Under 30.

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Meet Carol Chong

Carol is a Director at Sklar, Wilton & Associates, a marketing consulting agency in Toronto that fuses facilitation, insight and strategy together to collaboratively solve business challenges. This helps brands grow and visualize a path to success. She has worked on global brands including Mars, M&Ms, Snickers, Uncle Ben's and Heinz. Prior to Sklar, Wilton and Associates, Carol worked in brand marketing in the Consumer Packaged Goods industry in both Canada and the United States. She loves problem-solving and bringing clarity to complex business challenges. Her clients includes world-class brands such as M&M's, Mars, Tim Horton’s and Dyson.

She loves problem-solving and bringing clarity to complex business challenges. A combination of 'Sage' and 'Explorer', Carol loves travelling to interesting places in the world where she can meditate and practice Tai Chi.

Sklar Wilton & Associates is a Canadian marketing advisory firm specializing in business strategy, insights and strategic facilitation.

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Meet Peter Evans

Peter brings over 20 years of corporate and consulting experience working in software, Internet services, online media and telecom. His work has primarily centered on developing strategy and marketing programs for companies operating in complex markets – with a key focus on technology and business model innovation and product management. He is also an angel investor and serial entrepreneur.

Over the years his work with clients as diverse as Telus, DoubleClick/Google and the MaRS Innovation Centre has been recognized through industry awards and featured in media such as Inc. Magazine, Huffington Post, Strategy Magazine and Harvard Business Review Online.

Peter founded the Information Technology practice at MaRS in 2005 and went on to consult with over 200 companies in the IT, life sciences and cleantech sectors.

Peter recently founded ExpertFile.com, the world’s first content marketing software platform that showcases the people that power organizations. The company is venture backed and their clients include University Health Network, Canadian Diabetes Association, Wake Forest University, SUNY and UNC Chapel Hill.

Peter studied Psychology at University of Toronto, Telecommunications at Ryerson and holds an MBA degree from Queen's University.

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